The Official noo Blog

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What does Noo stand for?

February 18th, 2009 · No Comments

At the Wharton expo this past weekend several people asked whether Noo stands for anything. Noo is not an acronym for anything nor is it a defined word. While its pronunciation has meaning in many different languages that we like to have fun with in our marketing, and our logo design can be interpreted as mathematical notation, ultimately Noo stands for its founder’s values.


  • In marketing and use of technology;
  • In innovating and creating superior products, services, experiences and opportunities


  • Reducing complexity in today’s information economy
  • Simplifying by design


  • Awareness of the increasing integration of cultures
  • Incorporating the arts into business


  • To customers and to community
  • To leaps into new markets


  • Embracing challenges and possibilities
  • Accepting internal change to grow


  • Embodying a deep spirit of entrepreneurship
  • Having vision, tolerance for risk, energy and perseverance


  • Creating fun and new experiences for employees and customers
  • Always incorporating “the noo way of doing business”

Tags: Design · Team

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