The Official noo Blog

At the Wharton expo this past weekend several people asked whether Noo stands for anything. Noo is not an acronym for anything nor is it an actual word. While its pronunciation has meaning in many different languages that we like to have fun with in our marketing, and our logo design can be interpreted as mathematical notation, ultimately Noo stands for its brand values.

Creativity

• In marketing and use of technology;
• In innovating and creating superior products, services, experiences and opportunities

Simplicity

• Reducing complexity in today’s information economy
• Simplifying by design

Culture

• Awareness of the increasing integration of cultures
• Incorporating the arts into business

Commitment

• To customers
• To leaps into new markets

Change

• Embracing markets challenges and possibilities
• Accepting internal change to grow

Entrepreneurship

• Embodying a deep spirit of entrepreneurship
• Having vision, tolerance for risk, energy and perseverance

Fun

• Creating fun and new experiences for employees and customers
• Always incorporating “the noo way of doing business”