The Official noo Blog

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It’s been a long time.

October 26th, 2010 · No Comments

I must admit, blogging is not our forte. It has been quite some time since last post. Figuring out how to turn Noo into some sort of profitable company probably isn’t either. But marketing events is something we’re definitely getting better at.

While development has been slow without any money, Mahdad, Mike and Peter have been working on new ideas over the past few months to allow event organizers, venues and promoters to list their events while making our guide more useful to visitors. We’ve still got work to do on the usability front. There are no filters,¬† sorting and search functionality. We know! It’s coming.

We decided to discontinue two things this year to allow us to focus our energy and time on marketing and getting enough events listed to make our guide useful to visitors, including ourselves! We’re still not happy.

1) Adios ticket sales. I made the decision early this year that we’re never going to beat the Eventbrites, Ticketmasters, Ticketleaps, and dozens of other established ticketing services. We would never be #1, 2 or 3 in that market, so why bother? While we realized we’re potentially losing hundreds, if not thousands of dollars in commissions that we once did earn, in order to make our site really comprehensive for cultural events around the world,¬† dealing with ticket sales, charge backs, customer service and paying venues was not aligning with that goal.

2) Paid listings. While we don’t let events list for free indefinitely in our directories we provide each event the opportunity to list for free for a limited time. We hope this will give more event organizers incentive to use our site to provide details about their events and allow us to provide more event options to our visitors.

It means we likely won’t be making much money until we have substantially more traffic but hey. At least we feel we’re building something useful.


Tags: New Years Eve

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