At the Wharton expo this past weekend several people asked whether Noo stands for anything. Noo is not an acronym for anything nor is it an actual word. While its pronunciation has meaning in many different languages that we like to have fun with in our marketing, and our logo design can be interpreted as [...]
Entries Tagged as 'Design'
What does Noo stand for?
February 18th, 2009 · 2 Comments
‘Always bold . simply… ‘ about the logo
November 30th, 2007 · 1 Comment
Logo, symbol, mathematic notation. You decide. But the design is a bit of them all. Here’s a quick look at the ideas and symbolism behind the design of our marks.
The design was clear before we were even a company. It didn’t take many iterations to get this one down.
Colors: Black and white. To reflect [...]
Tags: Design